hillstreet advised the shareholder of DEINZER on its sale to HL Display, a portfolio company of the publicly listed investment firm RATOS

HL Display, a portfolio company of RATOS, has signed definitive agreement to acquire DEINZER

Vertical: Industrials
Industry Group: In-store communiocation and merchandising solutions

Areas of Focus: POS Display, Filtration, Multi-Media, In-store Retail

  • The hillstreet team advised the shareholders of Deinzer Holding GmbH throughout all phases of an exclusive M&A process until its successful completion
  • Deinzer is about to join HL Display as a strategic acquisition to accelerate its growth trajectory 
  • Founded in 1966, Deinzer is a leading full-service provider of customized multi-m,aterial in-store display solutions and generates revenues of around EUR 30 million
  • HL Display is a subsidiary of the Swedish listed investment company, which employes approximately 1,400 people 

Deinzer Holding GmbH has agreed to be acquired by HL Display, a leading international provider of instore communication and merchandising solutions. The transaction marks a significant step in Deinzer’s growth trajectory, enabling the company to leverage HL Display’s global platform and resources to accelerate its strategic development. The acquisition underscores HL Display’s commitment to expanding its capabilities and footprint across key European markets. hillstreet acted as exclusive financial advisor to Deinzer throughout the transaction.

Deinzer. Langenfeld, Germany
Founded in 1966, Deinzer is a leading full-service provider of customized multi-material in-store display solutions. Headquartered in Langenfeld, Germany, the company employs approximately 180 people and generates annual revenues of around EUR 30 million. Deinzer serves leading retailers and brand suppliers and is known for its high-quality design capabilities, manufacturing expertise and longstanding customer relationships.

HL Display Group, Stockholm, Sweden
Kögel Filter ist ein führendes deutsches Unternehmen, welches innovative Filterlösungen für die chemische und pharmazeutische Industrie herstellt. In den Bereichen Prozessfiltration und Gefriertrocknung bietet das Unternehmen maßgeschneiderte und flexible Lösungen an. Als Komplettanbieter bietet Kögel Filter umfassende Dienstleistungen wie Vor-Ort-Beratung bis hin zur maßgeschneiderten Filterherstellung und Inbetriebnahme. Die Produktion erfolgt in der eigenen Produktionsstätte mit modernster Technik und ISO7-konformer Reinraumumgebung.

RATOS AB (RATOA), Stockholm, Sweden
Ratos is a Swedish publicly listed business group consisting of 14 companies across three business areas: Construction & Services, Industry and Consumer. The Group operates mainly in the Nordic region, with net sales of SEK 32 billion and an adjusted EBITA of SEK 2.3 billion in 2024, and with a total workforce of around 10,900 employees. Ratos is headquartered in Stockholm, Sweden.

hillstreet advisory partners GmbH, Frankfurt am Main, DeutschlandBased in Frankfurt am Main, hillstreet is an exclusive address for the purchase and sale of mediumsized companies and for professional succession consulting. As a partnership-based consulting firm, hillstreet operates independently and free of any conflicts of interest, offering first-class consulting on a par with a top-tier investment bank, focusing on consumer, food & retail, industrial products & construction, business services & healthcare. The team at hillstreet has extensive expertise based on their successful support of more than 100 transactions since 2000.

Contacts and Deal Announcements

Media Contact
media@hillstreet-advisory.com

Deal Team
Marco Strogusch | Managing Partner
strogusch@hillstreet-advisory.com

Tim Buttelmann | Associated Partner
buttelmann@hillstreet-advisory.com

Kevin C. Trapp | Analyst
trapp@hillstreet-advisory.com